Launch of San Diego Bicycle-Friendly Business District program in 17 districts. Green Octopus Consulting was hired to create the plan and strategy.

Launch of San Diego Bicycle-Friendly Business District program in 17 districts. Green Octopus Consulting was hired to create the plan and strategy.

California Adaptation Forum (September 2016): Organized environmental art into the conference via live painting and a hands-on art activity; and created and led a walking tour about creative placemaking and its relation to climate resiliency and sustainable economic development.

Downtown Long Beach Associates (June 2015): Advised the DLBA about how to turn a blighted corner into a thriving pocket park. Met with stakeholders and advised on best practices. Researched and wrote a paper distributed to the mayor, city council and top city staff for the June 2015 council vote. The motion passed unanimously and in April 2016, the corner opened up as The Loop ~ a colorful pocket park featuring a massive public art installation, games, and moveable seating. The effort earned the DLBA a national placemaking award in September 2016.

City of Los Angeles Mayor’s Office (March 2014): Co-pitched and co-facilitated a summit between business stakeholders and active transportation advocates to help move the MyFig complete streets project forward.

Bike Nation USA (July 2012-March 2013): Consulting general manager for the proposed Long Beach bike share system. Created and led bike tour for 75 TED attendees.

City of Long Beach, Office of Sustainability (2012): Helped create a brochure about citywide environmental accomplishments – advised on concept, collected metrics, and wrote text.

Passerelle Investment Company (2010-2012): Created focus papers on cutting edge urban planning programs, including bicycle-friendly business districts, parklets and transforming parking lots into parks.

Arts Council for Long Beach (2011): Curated and coordinated two zero-waste events focused on urban gardening and bilingual performance art in an underutilized public space as part of the A [LOT] Initiative. Programming included community plantings, take-home planter boxes, seed bombs, composting, breakdancing, eco art workshops, live music, bike valets, Korean tacos, and sponsored water from Boxed Water Is Better. Collaborated with public art team Greenmeme, Captain Charles Moore, and several others.

South Coast Publishing, Inc. (2003-2015): Managed the editorial for the Long Beach Water Department’s and Port of Long Beach’s centennial publications. Contributed as a green business, urban planning, arts and culture, and art history writer for the Long Beach Business Journal.

Downtown Long Beach Associates (2011): Interviewed the organization’s 30 board members and wrote website bios.

Exhibit IQ (2003-04, 2010): Wrote two traveling, green museum exhibits, CSI: Crime Scene Insects and Glow: Living Lights, which traveled to natural history museums throughout North America from 2004–10.

Urban Place Consulting Group, Inc. (2003-08): Wrote From Open Spaces To Vital Places (a paper about activating parks), company business proposals, marketing pieces and client newsletters.

Figueroa Corridor Partnership (2003-08): Directed marketing and communications for this Los Angeles BID. Created the marketing and media strategy, landed the district’s first Urban Land Institute event, produced the quarterly newsletter, redesigned and managed the website and presented annually to the board of directors. Pitched media stories that positioned the district as an innovative, mixed-use neighborhood, and secured significant coverage on transit-oriented developments, pedestrian-friendly urban design and green roofs.

Claremont Museum of Art & Claremont Packing House (2006-08): As part of the management team, created the marketing strategy and budget for the new museum (a Packing House tenant), managed all marketing programs and subcontractors, participated in staff meetings and presented to the board. Publicized the green renovation of the historic Packing House and its transformation into a community hotspot. Set up press conferences, secured two CNN Headline News segments, and landed a Huell Howser show and several articles in high-profile regional and national publications.

Claremont Village Square & Hotel Casa 425 (2007-08): Garnered media coverage emphasizing the Square’s community open space, public fountain and public art and the boutique hotel’s gourmet vegan muffins from a local bakery, free bikes for guests and a transit- and pedestrian-friendly location. Landed travel articles about the city of Claremont in national newspapers and magazines and a Huell Howser episode about the Folk Music Center.

Truly Wize Organic Bakery (2007): Advised the bakery on strategic marketing and website promotion.

Ecoshack (2004): Helped publicize the design lab’s creative offsite facility in Joshua Tree as well as its international Green Tent Competition through a targeted mail and phone campaign to eco-minded corporate leaders.


Since 2011, Green Octopus Consulting President April Economides has given a large number of speaking presentations and workshops about the economic benefits of complete streets, bicycle-friendly business districts, and placemaking, created action plans, and advised on implementation, helping launch programs in the public and private sector:


Green Octopus Consulting | Long Beach, CA | info(at)greenoctopus(dot)net | 562.234.0046